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Press Release

Contact:
Simutronics HSC Labs

Neil Harris
301-641-8510
neil@simutronics.com
www.heroengine.com

Daniel de la Cruz
702-989-8963
duante@hsclabs.com
www.hsclabs.com

Simutronics Licenses HeroEngine to HSC Labs for MMO Game Project

(Gaithersburg, MD, August 5, 2008) Simutronics announced today that HSC Labs of Las Vegas, NV has licensed the Simutronics HeroEngine. HSC Labs will use HeroEngine in connection with their massively multiplayer game (MMO) project currently getting underway.

HeroEngine is rapidly being recognized throughout the industry as a leap forward in MMO game development middleware compared to competing products from BigWorld, Multiverse, Unreal, and others.

HSC Labs Director, Daniel de la Cruz says, "I believe that middleware software is the future of gaming, and that Simutronics is currently the leader in this industry. I also believe that the efficiency and dependability offered by Simutronics is going to push production dates backwards for the first time"

Simutronics first launched HeroEngine as a licensed development platform in 2006 after five years of development. Since that time the Simutronics team has added dozens of new features and integrated key technologies from the leading middleware vendors in the videogame industry. HeroEngine is being used worldwide by development teams looking for faster time to market through the HeroEngine's unique collaborative development as well as unique tools for rapid prototyping and world building and a content pipeline that is optimized for the needs of MMO development teams.

MMO games are one of the fastest growing segments of the video games market, with billions of dollars in global revenues - projected to reach $13 billion per year by 2011 according to DFC Intelligence. Millions of people around the world come together in online MMO games such as World of Warcraft, EverQuest, and Age of Conan to cooperate and compete with each other in a virtual world.

"HSC Labs is another example of why HeroEngine is rapidly becoming the number one choice for MMO development," said David Whatley, founder and CEO of Simutronics. "Developers are looking for ways to build their games better and faster and that is why we built HeroEngine."


About Simutronics
Simutronics Corp. is the leading creator of advanced technology platform for developers in the multi-billion dollar global market for massively multiplayer online (MMO) games. Its HeroEngine platform provides a complete technology solution for MMO developers, which takes years off time to market by providing a streamlined creative pipeline and a complete toolset in an integrated turnkey solution. More information on HeroEngine is available at www.heroengine.com. Corporate information is online at www.play.net/corporate. Simutronics has offices in St. Charles, MO and Gaithersburg, MD.

About HSC Labs
HSC Labs is an emerging new studio of creative and talented people with grand visions of the future potential of online games. It plans the release of its advanced new massive multiplayer online role-playing game (MMORPG) in 2011. The project, codenamed "the würks" has been in its development stage since April from a concept Daniel de la Cruz envisioned two years ago. The HSC Labs studios are located in beautiful Las Vegas, near the world famous Las Vegas Strip, where their current project will bring innovation and excitement to the expanding video game market. More information about HSC Labs can be found at www.hsclabs.com.


Simutronics Corporation

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